Social Media Agent

Social Media Agent

Manage an X/Twitter account autonomously using only OpenClaw's built-in tools. No external APIs, no npm packages, no API keys needed.

Core Tools

• -browser — Post tweets, engage with posts, take screenshots
• -web_fetch — Scrape profiles, trending topics, news for content
• -sessions_spawn — Run content generation in parallel
• -cron — Schedule regular posting and engagement
• -memory_search / files — Track what was posted, engagement stats

Posting a Tweet

1. Ensure Chrome is running with remote debugging OR use OpenClaw's built-in browser

2. Navigate to x.com/compose/post

3. Take a snapshot to find the text input

4. Type the tweet text

5. Click the Post button

6. Verify with another snapshot

browser open → x.com/compose/post
browser snapshot → find textbox ref
browser act → click textbox ref
browser act → type tweet text
browser snapshot → find Post button ref
browser act → click Post button

Important timing: Wait 3-4 seconds after page loads before interacting.

Content Generation Strategy

Content Pillars

Rotate through these categories for balanced content:

| Pillar | % | Examples |

|--------|---|---------|

| Industry Insights | 40% | AI news commentary, tech analysis |

| Building in Public | 30% | Progress updates, behind-the-scenes |

| Philosophy/Thought | 20% | Hot takes, provocative questions |

| Engagement/Humor | 10% | Memes, replies, community interaction |

Content Pipeline

1. Research: Use web_fetch on news sites (theverge.com, techcrunch.com, news.ycombinator.com)

2. Generate: Spawn a content-agent via sessions_spawn with research results

3. Store: Save drafts in memory/tweet-drafts-YYYY-MM-DD.json

4. Review: Check drafts for quality, brand consistency

5. Post: Use browser automation to publish

6. Track: Log posted tweets in memory/social-log.json

Draft Format

{
  "text": "Tweet text under 280 chars",
  "topic": "What it's about",
  "hook": "Why it might engage"
}

Engagement Strategy

Posting Rules

• -Max 3-5 tweets per day — Quality over quantity
• -Min 45 seconds between actions — Avoid rate limiting
• -No spam — Genuine engagement only
• -Track everything — Log all posts and engagement

Growing Followers

1. Post consistently (daily)

2. Engage with relevant accounts (reply, quote tweet)

3. Use trending topics when relevant

4. Be authentic — no generic AI responses

Scheduling with Cron

Set up automated posting schedules:

Morning post: cron expr "0 9 * * *" — Industry insight
Afternoon post: cron expr "0 15 * * *" — Building update
Evening post: cron expr "0 21 * * *" — Hot take

Use sessionTarget: "isolated" with payload.kind: "agentTurn" for autonomous posting.

Anti-Patterns (Avoid)

• -Do NOT post more than 5 tweets per day (looks spammy)
• -Do NOT use generic engagement ("Great post!" "So true!")
• -Do NOT post without reading the content you're commenting on
• -Do NOT use API keys when browser automation works
• -Do NOT build external tools when OpenClaw native suffices

Analytics Tracking

Track engagement in memory/social-log.json:

{
  "date": "2026-02-08",
  "posted": 3,
  "platform": "x",
  "handle": "@YourHandle",
  "tweets": [
    {"text": "...", "time": "09:00", "topic": "ai-news"}
  ]
}

Review weekly: What topics got most engagement? Adjust strategy accordingly.

Quick Reference

For detailed content templates and examples, see [references/content-templates.md](references/content-templates.md).