Generate Instagram marketing content from product URLs. Extract product information and create engaging Instagram posts with image suggestions, captions, and hashtags optimized for engagement. Use when user provides a product URL from e-commerce sites like Amazon, Shopify, Taobao, etc. and wants Instagram marketing content such as Image/text post ideas, engaging captions with CTAs, hashtag strategy, or Story/reels content suggestions.

Instagram Marketing Generator

Overview

Transform any product URL into scroll-stopping Instagram content. Extract product details, analyze brand positioning, and generate platform-native marketing assets that drive engagement and conversions.

Quick Start

1. Input: Provide product URL

2. Extract: Use scripts/extract_product.py to fetch product details

3. Generate: Apply Instagram content frameworks from references/

4. Deliver: Output ready-to-post content package

Content Frameworks

Framework Selection Guide

Choose based on product type and brand personality:

| Product Type | Recommended Framework | Reference |

|--------------|----------------------|-----------|

| Fashion/Beauty | Aesthetic + Lifestyle | FASHION.md |

| Tech/Gadgets | Feature-First + Demo | TECH.md |

| Food/Beverage | Sensory + Lifestyle | LIFESTYLE.md |

| Home/Decor | Transformation + Tips | HOME.md |

| Services | Trust + Results | SERVICE.md |

Core Content Elements

Every Instagram post package includes:

#### 1. Image/Video Brief

• Visual style (aesthetic direction)
• Composition guidelines
• Text overlay suggestions (optional)
• Product angle recommendations
• Background/props guidance

#### 2. Caption Structure

HOOK → [First line - stops the scroll]
  |
  ├── BODY → [Value proposition, benefits, story]
  |
  └── CTA → [Clear action: link, DM, save, share]

Caption Length Guide:

• -Feed posts: 138-150 characters (optimal engagement)
• -Carousel: 150-200 characters
• -Educational: Up to 300 characters

#### 3. Hashtag Strategy (30 max)

• 3-5 branded/niche tags (high relevance)
• 10-15 trend tags (moderate volume)
• 5-10 broad tags (max reach)
• Mix of: #branded #descriptive #trend #location #emotion

See references/HASHTAG_STRATEGY.md for detailed hashtag optimization.

Product Information Extraction

Script Usage

python3 scripts/extract_product.py <url>

Extracted fields:

• -Product name
• -Price/value proposition
• -Key features (3-5)
• -Target audience
• -Unique selling proposition
• -Brand tone
• -Visual assets (existing images)

Manual Extraction Fallback

If script fails, extract manually:

1. Visit product URL

2. Identify: name, price, features, benefits

3. Note brand visual style

4. Capture 3-5 product angles

Content Generation Workflow

Step 1: Analyze Product & Audience

PRODUCT → [What is it? What problem does it solve?]
  |
  ├── TARGET AUDIENCE → [Who needs this? Why?]
  |
  ├── BRAND TONE → [Luxury? Playful? Minimal? Bold?]
  |
  └── PLATFORM FIT → [Feed post, Story, Reel, Carousel?]

Key Questions:

• -What emotion should the user feel?
• -What's the "scroll-stopping" moment?
• -What's the post-purchase transformation?

Step 2: Choose Content Format

#### Feed Post (Single Image)

• -Best for: Product showcases, announcements
• -Visual: High-quality product shot, clean background
• -Caption: Punchy hook + benefits + CTA

#### Carousel (Swipe-able)

• -Best for: Features, tutorials, transformations
• -Structure: 5-10 slides

1. Hook slide

2-4. Feature/benefit slides

5. CTA slide

#### Story (15-60 sec)

• -Best for: Flash sales, polls, Q&A, behind-scenes
• -Elements: Interactive stickers, tap-through links

#### Reel (15-90 sec video)

• -Best for: Demos, unboxing, transformations
• -Hook: First 1 second critical
• -Music: Trending audio boost

Step 3: Generate Content Package

Output format (see templates/OUTPUT_TEMPLATE.md):

Instagram Content Package

Post Type: [Feed/Carousel/Story/Reel]

Image/Video Brief
[Visual direction + composition]

Caption
[Hook + Body + CTA]

Hashtags
[30 optimized hashtags]

Posting Strategy
[Time, frequency, cross-post suggestions]

Instagram Style Guidelines

Visual Principles

1. Consistency First

- Cohesive color palette (3-5 colors max)

- Consistent filter/preset

- Recognizable brand aesthetic

2. Quality Over Quantity

- High-resolution images (1080x1080 or 1080x1350)

- Good lighting (natural preferred)

- Clean composition (rule of thirds)

3. Native Feel

- Avoid over-polished, stock-looking content

- Embrace authenticity

- Show real people/products

Caption Best Practices

✅ DO:

• -Start with a hook (question, bold statement, emotion)
• -Write conversationally (like talking to a friend)
• -Use line breaks for readability
• -Include clear CTA
• -Add 3-5 relevant hashtags

❌ DON'T:

• -Write paragraphs longer than 3 lines
• -Use excessive emojis (1-3 max)
• -Overuse hashtags (30 max, quality > quantity)
• -Sound robotic or overly promotional
• -Include "link in bio" more than once

Engagement Triggers

Embed these in content:

• Questions: "Which color would you choose?"
• Opinions: "Yes or No?"
• Saves: "Save this for later"
• Shares: "Tag someone who needs this"
• CTAs: "Link in bio to shop"

Content Templates

Template 1: Problem-Solution

Hook: Tired of [problem]?
Body: Meet [product]. It [benefit 1], [benefit 2], and [benefit 3].
CTA: Shop now → link in bio

Template 2: Transformation

Hook: Before → After
Body: How [product] transformed [situation].
CTA: See the difference → link in bio

Template 3: Social Proof

Hook: ⭐⭐⭐⭐⭐ "Review quote"
Body: Join [number]+ happy customers.
CTA: Try it risk-free → link in bio

Template 4: Educational

Hook: 5 things you didn't know about [product/category]
Body: [Value-packed tips]
CTA: Save this post + follow for more

Template 5: Limited Time

Hook: 🚨 Only [number] left!
Body: [Product] at [price] for [timeframe].
CTA: Don't miss out → link in bio

Advanced: Multi-Post Series

For product launches or campaigns, create 3-5 post series:

Series Structure

1. Teaser (2-3 days before)

- Build anticipation

- "Something big coming"

2. Launch (Day 1)

- Product reveal

- Key features

3. Deep Dive (Day 2-3)

- Benefits, use cases

- Social proof

4. Urgency (Day 4-5)

- Limited availability

- Last chance

See references/CAMPAIGN_STRATEGY.md for complete campaign planning.

References

Detailed Guides

• -references/FASHION.md - Fashion & beauty content
• -references/TECH.md - Tech & gadgets content
• -references/HASHTAG_STRATEGY.md - Hashtag optimization
• -references/CAMPAIGN_STRATEGY.md - Multi-post campaigns
• -references/ENGAGEMENT_TACTICS.md - Comment management & growth

Templates

• -templates/CAROUSEL_TEMPLATE.md - Swipe-able post structure
• -templates/STORY_TEMPLATE.md - Interactive story framework
• -templates/REEL_TEMPLATE.md - Video script structure
• -templates/OUTPUT_TEMPLATE.md - Final content format

Tips

• -Always match content to brand voice
• -Test different hook styles
• -Analyze competitor posts for inspiration
• -Repurpose content across formats (feed → story → reel)
• -Save high-performing posts as templates
• -Time posts for peak audience hours
• -Engage with comments within 1 hour
• -Use Instagram Insights to optimize